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TDC's first choice for Chinese domestic cities in 30
2012-08-04
In accordance with the "12th Five-Year Plan of China, the Mainland of urbanization will further accelerate, expected in 2015, the Chinese urbanization ratio will be increased by four percentage points higher than the current estimated annual 10 million people moved into towns in rural areas live. In fact, over a period of time, the development of urbanization in China has been quite rapid, the urban population to total population has risen from about 20% of the reform and opening up, rose to 51.3 percent in 2011. With the accelerated pace of urbanization, the country in the number of cities from 236 in 1999 to the present 287. Urban agglomerations, representing the focus of demand.

Urbanization led the consumer market development, the pace accelerated, prompting businessmen plan intends to actively develop the Chinese market to be extended to other cities from the coastal line cities, expanding the regional or national sales network. In recent years, many Hong Kong and foreign retailers, manufacturers, when talking about the development strategy in the Mainland, are invariably deployed outside to enter the super-metropolis, in the city.

With the economic development to push forward over the lower city and the inland, the city's economy and the spending power of the different levels continuous improvement, although the spending power comparable to the coastal areas of the city is still a minority, but many large cities in the level of consumptionhas improved significantly, and has been able to afford the more high-end consumer goods, a number of international brands have gradually entered the inland second and third tier cities.

TDC in the many cities in the Mainland, according to a scientific standard selected 30 of the consumer market, the more powerful city to Hong Kong businessmen as a reference for choosing the city to expand their business.

Urban market as a whole is proportional to the size and population, and levels of consumption depends on income and wealth of the residents. The data analysis shows that the city's per capita retail sales and local per capita GDP and per capita savings deposits of residents.

TDC according to this thinking, according to 2010 statistics for comparison, the final choice of the 30 consumer market the most size and power consumption of the city are: Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Wuhan, Chengdu, Suzhou, Nanjing, Hangzhou, Shenyang, Qingdao, Changsha, Wuxi, Ji'nan, Ningbo, Zhengzhou, Foshan, Dalian, Chongqing, Nantong, Dongguan, Changzhou, Zibo, Shaoxing, Jiaxing, Weihai, Zhongshan, Zhenjiang and Zhuhai.

The 30 cities for the national total consumption market about 40%, which have a super metropolitan Beijing, Shanghai, guangzhou; To administrative level division, there are four municipalities directly under the central government, 8 a capital city; From geography look, in addition to Beijing, tianjin, Shanghai and chongqing outside, the pearl river delta for six, jiangsu province 2 for 10, shandong 4, northeast three provinces of central 2, 6 provinces of three, the western provinces of one.

Beijing, Shanghai and guangzhou three city represents about 13% of the consumer market, to be as a point of sale. The consumer market characteristics including urban population, urbanization rate is extremely high. Due to population, the size of the market, is of high ability groups. In fact, the city of consumption level there is quite widespread, the city can be divided more business circle, grades, and remains clearly. Therefore, the location of the different consumer goods can find the right business districts.

Beijing, Shanghai and guangzhou except is a national business and shopping center, can attract all over the country the consumers, but also the most of concentrated urban middle consumers. Guangdong, Shanghai and Beijing is the private enterprise and foreign capital enterprise of the most concentrated areas, and modern service industry developed, bring up a more huge high income groups.

Beijing, Shanghai and guangzhou is also studied the foreign capital, overseas Chinese and foreigners, and sent on city, also receive a large foreign tourists, so the most modern way of life. Daily contact with the overseas residents to brand, media, film, market trends and opportunity more, accept degree is higher.

Shenzhen retail market overall size and retail sales per capita although less Beijing, guangzhou, but also slightly higher than other cities. shenzhen is the national important high-tech industry research and production center, with lots of high income of enterprise management and professional technical personnel. Shenzhen the per capita disposable income in the country is one of the city, strong consumer spending.

As for other cities, they are in the scale is less than Beijing, Shanghai and guangzhou or shenzhen, but in recent years the city has great progress, not only in gross domestic product performance, and other macroeconomic indicators, in business development, especially retail business, also have significant amount of development and the promotion of the quality. In the trend of urbanization, the city at all levels are in expanding urban planning, construction of the new city center and business circle, and will introduce modern consumer market, such as large comprehensive shopping center.

In people life level increases, the various cities retail channel form not only diversification, also to a higher class development, as some of the traditional department stores also in 1 file upgrade, the introduction of more brand; The supermarket of the supermarket to high-quality goods multiple line development, so as to achieve the dislocation competition, to meet the different consumer groups. Plus the transport links between the cities more and more developed convenient, be helpful for people travel, increase the consumption
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